Nature has had thousand of years to perfect her colors, aromas, and textures. So when we wanted to find the best products for our clients, we looked for a supplier who would turn to our earth, the expert. Aveda uses naturally derived ingredients wherever possible. Constantly striving to create the most ethical partnerships possible with the communities who provide their ingredients. Aveda seeks to source natural components that enhance a client's favorite hair features and provide solutions to elements they find displeasing. Products are certified cruelty free with no animal testing. Aromas used are made with essential oils, leaving the most scent sensitive feeling fresh. As well, all carbon emissions created during the manufacturing process are offset by renewable wind power and renewable energy credits.